Before you can optimize your site to earn more natural search traffic and drive additional sales, you should understand the underlying principles of search engines. Search engines are a gating technology. When shoppers want to buy something, nearly half of them turn to Google.
Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important.
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Use our ultimate Local SEO resource guide for 2017 as a helpful step by step tool toward achieving your goal of ranking businesses in top search results.
Search engines want to supply the most relevant results to prospective customers and local search is their way of doing so. It stands to reason that if you are trying to find a restaurant you would want to find one that is in your area. The local search listing will bring new customers to your business and Local Search Engine Optimization, or Local SEO, is the tool that local businesses use to maximize visibility on the search engine result page (SERP) so that each click can be more easily converted to sales.